Attention, earned.
Impact, measured.

Through Stromatic Media and my own content practice, I’ve reached more than 106 million views on Snapchat. My content has also generated 7.25 million shares on a single platform. That work has taught me to think about why someone stops, watches, and decides to pass a story along.

I bring that audience-first thinking to the rest of my work: make the idea clear, give people a reason to care, and keep learning from what they do next.

At Ontario Tech University, I work on digital content and communications, covering key events through photography and video and creating program videos for the Faculty of Social Science and Humanities.

A content pipeline of 25 posts contributed to 242% growth in impressions. A video and post strategy also helped increase Instagram non-follower reach by 238% quarter over quarter.

The work involves collaborating with professors and internal promotion teams to bring programs and student experiences into focus.

At Search Engine People, I managed more than 15 Google Ads accounts, maintaining an average click-through rate of 13%. The role combined campaign management with video and image assets, client relationships, and search strategy.

Earlier, as Social Media Manager at Spiritleaf, I increased posting frequency by 233% and helped grow the follower count by 76% within three months.

Different channels, different goals. The consistent thread is connecting creative decisions to a clear audience and a measurable outcome.

My experience also includes internal communications at the City of Oshawa: supporting an intranet migration and creating promotional and training videos.

I hold a BA in Communication and Digital Media Studies from Ontario Tech University and an Advertising and Marketing Communications diploma from Durham College. I’m now studying in Ontario Tech’s Master of Social Media Communication in Online Creators program.

Selected career results are self-reported on my LinkedIn profile, checked September 2026. Figures relate to different roles and channels; they are not Mentioned Today traction or a guarantee of future results.